Total Sessions
68.4K
▲ +14.2% vs prev period
Looker Studio · Marketing Analytics
Looker Studio Marketing Dashboard — Campaign Attribution & ROAS
Channel attribution, campaign performance, conversion funnel, and budget pacing — all connected to your live GA4, Google Ads, Meta Ads, and HubSpot data.
Built for marketing managers and agencies who need one view instead of six tabs. Track which channels drive leads, which campaigns exceed CPL targets, and where the funnel leaks.
Connects to GA4, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, and Salesforce. Daily auto-refresh. No spreadsheet exports.
Trusted by teams across 15+ countries
100+
Clients Served
300+
Dashboards Delivered
50,000+
Hours Saved
5.0★
Rating · 15 Reviews
Trusted by teams at
Audience
Who This Dashboard Is For
Ideal For
- Marketing managers at SaaS and DTC brands running 3+ paid channels who want one attribution view
- Growth marketers tracking ROAS, CAC, and channel CPL against monthly targets
- Digital agencies managing multiple client accounts who want a repeatable reporting template
- RevOps and marketing ops teams connecting CRM pipeline to ad spend for full-funnel visibility
- Teams already using GA4, Google Ads, and Meta who want better cross-channel analysis
Not Ideal For
- Teams spending less than $5K/month on paid media — not enough signal for channel attribution to be meaningful
- E-commerce with complex multi-touch attribution across 10+ channels — this is optimised for 3–6 channels
- Companies needing real-time sub-hourly refresh — Looker Studio refreshes daily, not in real-time
What this dashboard tracks
Four Marketing Metrics — One Live View
The four numbers every marketing lead and agency tracks every week — without manually combining GA4, Google Ads, Meta, and your CRM.
Leads / Conversions
324
▲ +19.1% vs prev period
Cost Per Lead (CPL)
$81
▲ -$9 vs prev period
ROAS
2.8×
▲ +0.3× vs prev period
The problem we solved
From Six Tabs to One Marketing Command Center
Marketing teams waste 4–6 hours per week pulling data from GA4, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and the CRM — producing reports that are already outdated by the time they land. The Looker Studio marketing dashboard consolidates everything into a live, self-refreshing view.
The challenge
A B2B SaaS marketing team of 4 was spending every Monday morning combining GA4 session data, Google Ads spend/conversion reports, Meta campaign exports, and HubSpot MQL/SQL data into a master Google Sheet. Two people were producing slightly different versions of the same report. By Friday, the data was already a week old and decisions were being made on stale numbers.
- GA4, Google Ads, Meta, LinkedIn, and HubSpot all required separate logins and manual CSV exports
- CPL was calculated differently in each tool — no single definition agreed across channels
- ROAS reporting mixed different attribution windows (1-day click in Meta vs 30-day in Google Ads)
- Budget pacing required a separate spreadsheet with manual spend entry every day
- No single funnel view showing Impressions → Clicks → Leads → MQLs → SQLs → Closed Won
Our approach
We built a Looker Studio marketing dashboard using native GA4 and Google Ads connectors, a Meta Ads Community Connector, and a HubSpot connector. Calculated fields enforce a consistent CPL definition across channels. A single attribution model is applied across all paid sources. Budget pacing pulls live from each platform's API daily.
- Native Looker Studio connectors for GA4, Google Ads, and Google Search Ads 360
- Meta Ads Community Connector for spend, impressions, clicks, and conversions
- HubSpot connector for MQL and SQL pipeline stage data
- Calculated fields: standardised CPL (total spend / form completions, not platform-reported conversions)
- Blended data source combining GA4 sessions with CRM pipeline for full-funnel view
What we achieved
Weekly marketing reporting time reduced from 5 hours to 20-minute dashboard review
Single CPL definition agreed across all channels — marketing and finance now report the same number
Budget pacing visible in real-time — overspend caught mid-month, not at month end
Conversion funnel shows exactly where leads drop off — nurture sequence identified as the main gap
Agency clients receive a white-labelled version of this dashboard automatically each week — no manual send
Results verifiedRead full case study
FAQ
Common Questions
Questions from marketing managers and agencies before starting a Looker Studio marketing reporting project.
Yes. The template structure and interactive demo are shown here at no cost. We build the live version connected to your actual data sources — GA4, Google Ads, Meta, LinkedIn, HubSpot, or Salesforce. Contact us for a scoped build quote. A standard 4-source dashboard (GA4, Google Ads, Meta, HubSpot) typically takes 5–10 business days.
From Lets Viz
Stop Copying Data Between Tabs Every Monday
A Looker Studio marketing dashboard that auto-refreshes daily from your live GA4, Google Ads, Meta, and CRM data typically takes 5–10 business days. Book a free call to confirm your data sources and scope.
NDA-safe · Fixed price · 30-min walkthrough included