Client Work

Case Studies

Real projects, real outcomes. From 9M-order dashboards to unified multi-CRM pipelines — see the work and the results.

Our work

Delivered. Measured. Verified.

Every case study is a real engagement with documented outcomes.

Paid Social Performance — Facebook Ads ROAS, spend, sessions and corrected attribution modelHospitality & Experiences

From Attribution Chaos to Marketing Clarity

How a wellness retreat discovered its Facebook ROAS was 70% higher than reported — and why a 27% revenue drop had nothing to do with ad creative.

2.8x Corrected ROAS vs 1.65x reported41.6% Sessions invisible to GA4 (iOS ATT)
GA4 Data APIGoogle Apps ScriptFacebook AdsRetreat Guru
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Data SourcesPipelineTruthDashboard

Housecall Pro

REST API

Estimates
Jobs
Invoices

GoHighLevel

Marketplace API

Contacts
Opportunities
API calls

Google Apps Script

No server · No middleware

HousecallPro.gs
GoHighLevel.gs
SheetWriter.gs
Main.gs (daily)
upsert rowsby ID · daily

Google Sheets

Master Data Store

Estimates tab
Jobs tab
Invoices tab
Opportunities tab
connected onceauto-refreshes

Looker Studio

Live Dashboard

Leads by source
Book rate & WIP
Revenue & estimates
AR ageing (30/60/90d)
Daily time-driven trigger · Incremental upsert · Zero middleware · Runs entirely inside Google Workspace
Home Services

Two CRMs. One Master View. Zero Middleware.

A Google Apps Script pipeline that unified Housecall Pro and GoHighLevel into a single Looker Studio dashboard — 15,149 records synced on first run, 0 SaaS fees added.

15,149+ Records unified on first run2 Disconnected CRMs connected
Google Apps ScriptLooker StudioHousecall Pro APIGoHighLevel API
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Home Services Analytics|Last 30 days ▾1 May 202631 May 2026
HCPGHLAuto-refresh daily

New Leads

186

12% vs last mo

GoHighLevel

Book Rate

42%

4 pts vs last mo

GHL + HCP

Jobs In Progress

34

Housecall Pro

Estimates Written

$128K

9% vs last mo

Housecall Pro

Completed Revenue

$94K

7% vs last mo

Housecall Pro

AR Outstanding

$21K

2% vs last mo

Housecall Pro

Lead Pipeline

GHL
New Lead186
Contacted142
Estimate Sent98
Booked78
Won52

WIP by Job Type

HCP
Water Mitig.
14
Mould Remed.
12
Crawl Space
8
05101520

34 active jobs total

Book Rate Trend

GHL
Week 1Week 2Week 3Week 4

▲ +4 pts month-over-month

Leads by Source

GHL
Web / SEO
72
Referral
58
Biz Dev
34
Google Ads
22
050100150186

Completed Revenue (30d)

HCP
actual forecast

AR Ageing

HCP
Current (0–30 days)$12,400
Overdue (31–60 days)$5,800
Late (61–90 days)$2,100
90+ days$700

Total: $21,000

Estimates Written vs Closed (30d)

HCP

Written

Closed

Active WIP Trend

HCP
May 1May 8May 15May 22May 31
E-commerce SaaS

5 Dashboards on 9 Million Orders

A full replacement of a legacy Looker extension — rebuilt in React + TypeScript with 99% fewer API calls and custom chart rendering.

9.1M Live orders in production99% API call reduction (2,400 → ~11)
React 18TypeScriptRechartsLooker SDK
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